Pengaruh Harga Barang dan Kualitas Pelayanan Terhadap Minat Beli Konsumen di Indomaret Sekadau

Abstract

Indomaret is a retail company that provides products such as goods needed by consumers. This is due to the increasing needs of consumers so that the company chooses to open Indomaret. This study aims to determine the effect of the price of goods and the quality of service on consumer buying interest at Indomaret Jl Merdeka Selatan Sekadau. In this study the research method used is a quantitative research method that is associative. This study uses primary data. The data collection technique used is by distributing questionnaires to each consumer. In this study using quantitative analysis, multiple linear regression analysis and data processing using SPSS V.27. The population in this study were the people of Sangai Kapar Hulu hamlet who had shopped at Indomaret Jl. Merdeka Selatan as many as 3Rb population. The results of this study were obtained from the validity test, reliability test, normality test, F test and T test showing that the price of goods and service quality had a significant effect on consumer buying interest.